Effective Executive Summaries

Approved by the APMP as qualifying for 8 CEU credits

Convey your sales messages clearly, by implementing the skills taught in our one day Effective Executive Summaries workshop. Testimonials

The Challenge

Winning executive summaries are client focused and communicate why the client needs to buy from you now and not later. Busy decision makers must be able to determine why you should be selected in a few, well written pages.

The Solution

We have developed an effective executive summaries workshop that helps sales professionals to write consistent, client focused executive summaries. Enabling you to:

Improve your win rate
Convey your message clearly to the customer and your internal team.
Reduce preparation costs and reflect a consistent, effective process.
Guide the bid development effort.
Maximize your win probability.
Write for clarity and ease of understanding by the decision makers in the client organisation.

The Workshop

In the workshop participants cover the following topics:

Purposes of the executive summary
Developing the executive summary:-steps in producing an effective document
Preparing the executive summary
Writing the executive summary
Presenting the executive summary

After attending this workshop participants will be able to:

Understand the purpose of an executive summary
Develop a sales strategy by learning to identify client issues and creating a winning strategy that aligns client issues with your solution
Ensure that an executive summary is brief but comprehensive
Use an executive summary as a presentation tool
Use themes, visuals, headings, summaries and introductions in an attractive, interesting page and document design

The Benefits

With an emphasis on how to write a customer-focused executive summary, this course teaches participants how to gather the right information and create strategies that will be read by those making buying decisions, allowing you to win more against your competition.

The Audience

Participants typically include all those involved in sales, including Salespeople,Sales Managers, Bid Managers, Pre-Sales and all staff responsible for managing the sales process.

Call now on +91-80-2655 0145 / 40990165. to find out more